Softflask Packaging
A packaging concept for the Mammut SoftFlask that uses the flexibility of the product to reduce packaging volume while providing protection and a considered presentation.
Group project with S. Bühler
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In this module, we were tasked with rethinking the packaging of an existing sports product while identifying opportunities to improve its sustainability, functionality and brand presence.
We chose the Mammut SoftFlask, a product that is currently sold without dedicated product packaging. This presented an opportunity to develop a packaging solution that not only protects the sensitive, flexible flask, but also strengthens Mammut’s presence at the point of sale while reflecting the brand’s positioning.
Our concept uses the inherent flexibility of the SoftFlask as part of the packaging strategy. The flask is rolled up and secured inside a compact paper-pulp shell, significantly reducing the space required for packaging while providing structural protection against damage during transport and handling.
The result is a packaging concept that combines material efficiency, product protection and a considered unboxing experience, while making sustainability a visible part of the product’s presentation.
